Twitter is now a 24/7 streaming video service, beginning with financial news.
Bloomberg, the finance news site with a wealth of funds from terminals, has agreed to produce exclusive video content for Twitter that will play 24 hours a day, seven days a week, Wall Street Journal reported Sunday.
The announcement comes just ahead of Twitter’s first-ever NewFronts, where the tech company will pitch advertisers on a slate of original programming they can advertise within for the upcoming year.
The deal also landed just after a quarterly earnings report delighted investors and analysts because of its surprise surpassing of expectations. Twitter had added 9 million monthly active users, while analysts had expected only 2 million, for example.
So what’s going to appear? Details are scarce. Financial terms of the deal were not disclosed. But there will be ads.
It is going to be focused on the most important news for an intelligent audience around the globe and its going to be broader in focus than our existing network, Bloomberg Media CEO Justin Smith told the Journal.
It’s Twitter’s dream come true; that a global news site would agree to produce exclusive content, every second of every day for Twitter. Investors were worried after Twitter lost out to Amazon on the digital rights to NFL’s Thursday night football.
Anthony Noto, Twitter’s chief operating officer and chief financial officer, has previously teased to some outlets that he was interested in making the company a 24/7 streaming video site.
Well, goal accomplished, Noto. What’s next?
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