Nick Viall has a men’s grooming startup that sounds exactly like Dollar Shave Club

A polished gent.
Image: phillip faraone/Getty Images for iHeartMedia

Now that he probably can’t appear on the Bachelor franchise again, Nick Viall needs a new career.

The four-time Bachelor, Bachelorette, and Bachelor in Paradise star has a new endeavor: a men’s grooming startup called The Polished Gent.

“I’m 36 years old, and I think I look young as f*ck. And we can all agree that I’ve polished up over the past few years. How did I do it? I have been using this amazing combination of products religiously,” Viall said in an Instagram video announcing the line’s launch.

The video is pretty self-aware it pokes fun at Viall’s career alternatives post-Bachelor, aka selling tooth whitener and Fit Tea on Instagram. Since the 21st season of The Bachelor ended in March, Viall has competed on Dancing With the Stars and stayed engaged to the woman he proposed to in the finale, Vanessa Grimaldi.

Now Viall will enter the hallowed realm of subscription boxes. The Polished Gent sounds basically like Dollar Shave Club a curated selection of men’s grooming products for thick, full hair and hydrated, smooth skin delivered to your home. From the startup’s materials so far, the box sounds like a curated selection of different products, not Viall’s own line.

The Polished Gent launches May 8, and you can request access now.

Maybe one day Viall’s startup will sell for $1 billion? Sure beats selling software.

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