New Snapchat data shows its bringing more eyes to all devices

April 29, 2017

Image: kerry flynn/mashable Snapchat’s pitch to big brands has been the same for a while the opportunity not just to reach its coveted, young audience but to also boost viewership on other platforms. New data shows that Snapchat’s claims could be true, though the situation opens up a traditionally thorny issue for marketers around causation and correlation. The Nielsen-commissioned data, released by Snap and first reported by Axios, shows that media companies that partnered on …

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How Britain is trying to censor the porn you watch

April 29, 2017

It's the end of porn as we know it?Image: Pitarakis/AP/REX/Shutterstock Britain wants to put its nose in the porn you watch. The Queen has rubberstamped the Digital Economy Bill, a law that will force any website that benefits commercially from porn to verify the age of users. SEE ALSO: How the UK government can hack your personal data If they fail to do the monitoring and checks, payment providers and third parties will be legally required to intervene. Should the websites refuse to …

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Microsoft cofounder Paul Allen pledges $30 million to house Seattle’s homeless

April 28, 2017

… The exact location has not yet been determined. “Paul Allen understands the homelessness crisis requires everyone in our community, particularly our business leaders, to help.” According to government data, 1,694 families are currently waiting for housing in King County, which incorporates Seattle and surrounding areas. Nearly 3,500 students enrolled in Seattle public schools experienced homelessness at some point during last year’s school year. In 2015, Seattle declared a …

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College majors dominated by women lead to lower-paying jobs, Glassdoor found

April 20, 2017

… majors, they experience different early career paths, which pay differently,” Glassdoor chief economist Andrew Chamberlain and senior data analyst Jyotsna Jayaraman wrote in their report. “These pay differences in turn reveal themselves as major contributors to the well-documented gap between male and female pay in the labor market.” SEE ALSO: Here’s how women are represented (or not) in LinkedIn’s highest-paying jobs The well-documented gap shows that women earn …

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‘Were close’ BBG Ventures President Susan Lyne on the future of women-led startups

April 20, 2017

… stage fund focused on consumer internet and mobile startups with at least one female founder. What originally sparked your interest in female consumers? When I started working in media back in the mid 70s, no one talked about data everything we did was by instinct: what do we think people want to read about? Will this cover line be a magnet for readers? But it didnt take me long to realize that women bought many more magazines than men did, and that you could grow your circulation by talking to …

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’13 Reasons Why’ proves that we still don’t know how to portray suicide

April 20, 2017

… have underestimated their audience. Suicide is the second-leading cause of death among teenagers in the United States. Julie Cerel, a clinical psychologist and president-elect of the American Association of Suicidology, says there’s nationally representative data showing that more than half of Americans know someone who has died by suicide. Many of the young people watching the series probably have encountered or heard about the suicide of a loved one, and don’t need to relive it to …

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Facebook takes aim at false ‘likes’ in battle against fake news

April 16, 2017

… targeted in the more recent crackdown operated at a more sophisticated level than the French network, according to Facebook’s security team. The fraudsters used various technical tricks to mimic human behavior, like running traffic through proxies to create the impression that the accounts were spread across Asia and the Middle East instead of a centralized data center. The company said it’s been investigating this particular scheme for six months. The fraudsters’ apparent …

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Snapchat is helping advertisers by sharing where you snap

April 14, 2017

… that ads on Snap helped create the magic behind those sales. The feature, released out of beta, is called “Snap to Store.” Snap also reported new data, compiled by Greenberg Strategy (commissioned by Snapchat), on what percentages of Snapchatters use the app at particular venues: 80% at a restaurant 66% at a shopping mall 50% at a gym 49% at an airport Wendy’s was one of Snapchat’s early beta testers, along with 7-Eleven and Paramount Pictures. Wendy’s …

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China is dominating the world in esports earnings

April 11, 2017

… world of esports by visualizing tons of data collected over the years, including player earnings, prize money for different games, and country participation. The project pulls data from all of the most popular esports titles and includes teams and players from all the countries that participate at the top level. “The Champions of Esports” graphics also show how much viewership has grown since live streaming on the web found its footing when Twitch launched in 2011 and YouTube kicked …

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The data firm that helped Trump win doesn’t think his White House looks so fun

April 4, 2017

Not "the most fun place to be right now."Image: POOL/EPA/REX/Shutterstock Even the man who helped head Donald Trump’s data operations during the 2016 election doesn’t think the White House is the place to be these days. Speaking at an advertising event in Sydney on Monday, Cambridge Analytica’s head of product, Matt Oczkowski, was responding to an audience question about the company’s ethics when he commented, “The White House doesn’t look like the …

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Google’s Mars data center and weather control system are just a couple of its best April Fools’ Day pranks

April 3, 2017

… Hawaii. Someone please actually make this. Google Cloud on Mars Definitely one of the biggest pranks on the list is Google’s claim that it is launching a data center on Mars in 2018. The data center, named “Ziggy Stardust,” is designed as an off-world backup in case Earth experiences some sort of catastrophe. Image: google “By opening a dedicated extraterrestrial cloud region, we’re bringing the power of Googles compute, network, and storage to the rest of the …

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Meet Memoji, the app that turns you into an emoji

April 2, 2017

… societal emojification was letting it guide the photo editing process from the very start. People want more than to just send emojis, they want to be emojis. While the world is busy applying AI to silly ventures like autonomous vehicles and data analysis, were taking it to where the need is greatest making us more sophisticated emotional beings emojis.” So now, when an emoji or selfie won’t suffice when trying to convey your emotions, combine the two and watch the hilarious results. …

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Qatar Airways figures out a way to get past the laptop ban

April 1, 2017

… upload that personal data onto a complimentary loaner laptop. At the gate, banned electronics like that laptop you just downloaded files from will be collected and stowed away for free. For others less inclined to get work done, Qatar is offering one free hour of Wi-Fi to all passengers (or $5 for the whole trip) so everyone can go online on their smartphones, which are allowed in the cabin. There are also movies, TV shows, magazines, newspapers, podcasts, books and chowing down to keep you …

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The internet histories of Congress aren’t as available as you might think

March 31, 2017

… campaigns were inspired by Republicans in the Senate and the House, who recently voted in favor of taking away privacy protections on your internet data, which were set up by former President Barack Obama. Obama’s privacy measures never sprang to life, though, because of the aforementioned vote by both houses of Congress. Now internet service providers can pimp out your data for the foreseeable future (assuming President Donald Trump signs the legislation, which he’s basically …

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