Why women are taking to YouTube in Saudi Arabia

(CNN)Al-Juhara Sajer is a 25-year-old lifestyle and makeup vlogger from Saudi Arabia.

With nearly half a million subscribers on YouTube, Sajer (pictured below) is part of a media revolution that has seen the Kingdom achieve the highest YouTube watch time per capita of any country in the world, according to analytics agency Tubular Labs.
In a country where movie theaters are illegal and music concerts are seldom permitted, young Saudis are increasingly relying on social media for entertainment.

    “(I) decided to stick to recording my voice while filming my hands as they did the work,” she tells CNN. “I thank god that people liked my channel despite my face not appearing in my videos.”
    Hatoon Kadi, on the other hand, has become the face of female comedy in the Kingdom with more than 313,000 subscribers.
    “I just seized the opportunity, (because) female perspective is lacking,” she tells CNN, adding that it was important to her that her video content never offended anyone.
    “I will never insult anyone (and) I will never talk about sensitive issues like religion or politics, it’s not me. So we just keep to the social issues,” she says.

    Bin Salman says he envisions Saudi Arabia to be a “tolerant country with Islam as its constitution and moderation as its method.”
    Under “Vision 2030”, there will be more than 450 registered amateur clubs for cultural activities by 2020 — earlier this year the kingdom allowed its first major concert in almost seven years — and female participation in the workforce should increase from 22% to 30%.
    Salisbury, of Chatham House, tells CNN: “We tend to see Saudi Arabia as incredibly conservative and incredibly static, but as long as there has been a Saudi Arabia it’s quite a dynamic society.”
    He adds that the workings of Saudi society that have long been kept behind closed doors are finally leaking out into the public sphere, thanks to platforms such as YouTube and Twitter.
    “That’s confusing for us because in an external perspective it seems like a country lost in time, but when in fact you chip away below the surface — and we’re talking about an urban elite level — there is change happening.
    “And change has been happening for a long time.”

    More From this publisher : HERE