Groupon is digging into food delivery.
Known for offering discounts at restaurants and yoga studios, the company is partnering with food delivery app Grubhub.
Groupon customers will now be able to order food from 55,000 restaurants available on Grubhub but through Groupon’s website and app.
The partnership also opens up the potential for customers to redeem Groupon deals while ordering Grubhub deliveries.
Groupon already has its “Groupon To Go” delivery service, which will now put Grubhub at the helm. Grubhub is also acquiring 27 of Groupon’s OrderUp food delivery markets. The Baltimore Sun reported the partnership led to 70 layoffs at OrderUp, a Grubhub-like business which Groupon bought in 2015.
After news of the partnership was released, both companies saw their shares rise.
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