How to create viral content: Try, try again

Image: hanss/shutterstock

Benjamin Hardy was the #1 writer on in 2016.

He has grown his email subscriber base from zero to over 200,000 people in the past two years.He attributes much of his success from a single idea he learned from Tim Ferriss: Rather than setting long-term goals, pursue short-term experiments.

Heres what Hardy learned from Ferriss and how he applied it:

As Tim Ferriss explained in his wildly popular best seller The 4-Hour Workweek, he pursues excitement rather than happiness. Instead of chasing long-term goals, Ferriss performs short-term experiments which last a few weeks. He puts all of his energyinto these experiments and has no clue what opportunities may arise from such experiments. Instead of making long term plans, he waits to respond to the brilliant and best opportunities that arise from his short-term experiments.

Hardy took this simple concept and used it to redefine his entire approach to his work. While surfing the internet, Hardy stumbled upon a personal development article that had over 1,000,000 social shares. He decided to perform an experiment in attempts to likewise create an article that would also get 1,000,000 shares.

He spent a day or two analyzing the successful article. Then, he decided how he could make a better one. Then he created a 10,000 word listicle.

The experiment took one week to attempt and yes, resulted in some excitement, to put it mildly. The article he wrote met his goal of being shared over 1,000,000 times, and brought him well over 50,000 of his current 200,000 email subscribers. That email list was a factor in Hardy landing a $220,000 book deal advanceas a first time author, no less.

According to Hardy: Experiments area fun way to pursue goals because they allow you to get innovative and bold.Experiments are short-termand thus relatively low risk. They are your moon shots. Why play small?Whats the worst that could happen, you waste a few weeks or months and learn a lot while doing it?

Hardy argues that these experiments should be in the form of a MVP (minimum viable product), which means youre purposely not spending a lot of time on them.

Experiments are to open the door. Theyre to give you data about what is working and what is not.

Youre a scientist now.

But a bold scientist.

Hardys MVP was a blog post. It wasnt a full-on book. If his blog post flopped, oh well. However, if he had spent hundreds and hundreds of hours on a book that didnt do well, that wouldve been a waste of time.

Your experiments are to point the direction for bigger projects and opportunities. If you want bold and exciting opportunities, you need to perform bold experiments. Because how you start anything is what creates the path and trajectory of that thing.

How can you apply this?

What are some short-term and relatively low-cost experiments you could do to create more compelling and interesting work? Here are some ideas:

Got an idea for a book? Write a blog post today that encapsulates the core idea, and see what kind of reaction it gets.

Thinking of refining your personal brand, but not sure exactly how to position yourself? Create 20 social media posts this week positioning yourself a certain way, and measure engagement.

Want to increase traffic to your website? Try blogging every day for 30 days.

These are simple experiments that dont require a major commitment, but can generate big results. What can you put all of your attention to for the next few weeks?

Josh Steimle is the author of Chief Marketing Officers at Work and the CEO of MWI, a digital marketing agency with offices in the US and Asia, and despite being over 40 can still do a kickflip on a skateboard.

More From this publisher : HERE

    Recommended Products

  • List Building Black Ops - Commissionology Get Your Own Money-Making List in Record Time
  • VideoNova 2 - OTO2 VideoNova is a YouTube Video Player on Steroids. The “stealth” tactic to create a hook for your videos that’s so powerful, your viewers won’t even know you are selling to them and definitely won’t even be able to turn away.
  • The Power Of Mindfulness - Complete Sales Funnel With PLR Brand New, High Converting Biz in a Box with PLR You Can Sell As Your Own And Keep 100% Of The Cash In Your Pockets For Years To Come
  • The social Share Code (oto) The ultimate blueprint that shows you step by step how to set up a blog under an hour, build a social presence with just twenty minutes work per day and finally how to drive traffic by sharing your own posts.